Dear W Community:Together, we are embarking on an effort to give The W increased visibility--raising awareness of its outstanding academic programs, accomplished faculty, and successful students. We will communicate a message of quality in our presentations, publications, and all of our university communications. We ask your help in ensuring your communications follow the university’s Visual Identity Guidelines, which you’ll find in the following pages. They will provide an immediate visual cue about who we are and what we represent. Please take some time to become familiar with these guidelines and how they can help your communication efforts.As always, if you have questions or need assistance, University Relations is a resource that can provide guidance and design recommendations.Thank you for your work on behalf of The W and for your use of the tools in this document.Sincerely,Jim BorsigPresident
A consistent, professional visual identity helps the public recognize The W at a glance. It is the symbol of all that the university represents and is a powerful means of communicating the values and character of the university. For that reason, The W community should follow guidelines to ensure the brand’s appropriate use in print and electronic communications.
All academic, research, outreach, student services and administrative units of Mississippi University for Women that are funded through or by the university must follow the visual identity guidelines that are described here. Outside agencies that create print or electronic materials for any University units must also follow the guidelines.
These guidelines apply to all external and internal communications, including advertising, websites, brochures, invitations, direct mail, postcards, fliers, booklets, catalogs, t-shirts, case statements, posters, billboards, banners and other environmental graphics, video, DVD, CD, film, presentations and stationery.
1100 College Street Columbus, MS 39701phone: 662.329.4750 or 877.462.8439