The Core of Business

Business Administration - Marketing

What is Marketing?  
CampusEffective marketing is a core component of every successful business and is often more important than the actual product or service being sold.  The difference between firms that succeed and those that don't is often found in how effectively they market themselves - and it's more than catchy ads. Marketing majors learn how to promote products in traditional ways, like sales, print ads, and television ads. However, as the media change, so does marketing. Increasingly, marketing students are learning to work with new media such as website development, as well as social marketing through mediums like blogs, Facebook, YouTube, and Twitter. 

Marketing is more than just promotion and advertising.  The essence of the marketing profession is identifying customers’ needs and then guiding organizations to develop, distribute, price, and promote products and services.  It encompasses a wide range of activities that facilitate transactions between buyers and sellers and covers diverse disciplines like professional sales, public relations, pricing, packaging, retailing, marketing research, new product development and distribution.  

Careers
A career in marketing is enjoyable and fun, and nearly all organizations employ marketing professionals. A marketing degree lends itself to careers in just about any field because without effective marketing strategies, a product or service ultimately fails in the marketplace.  Most graduates find positions in private business, although there are jobs for marketing graduates in the media, in government, and with nonprofit organizations such as hospitals.

The listing below offers some examples of possible career paths.
Account Coordinator
Account Executive 
Account Manager 
Advertising Executive 
Brand Manager 
Consulting 
Consumer Affairs Specialist 
Convention Organizer 
Customer Service Representative
Direct Marketing Specialist
Event Planner
Media Buyer
Market Researcher 
Media Planner
Mobile Marketing Specialist 
Pharmaceutical Sales
Promotions Director 
Public Relations Specialist 
Retail Buyer 
Retail Manager
Retail Merchandiser 
Sales Manager 
Sales Representative
Social Network Marketer
Sports Marketing  
Web Content Coordinator

 


Suggested Course of Study

B.S. in Business Administration - Marketing

Freshman

First Semester

EN 101 English Composition 3 hr
HIS History Survey 3hr
Natural Science 3hr
Natural Science Lab 1 hr
MA ___ Math 113,130, or 181 3hr
UN 101 Freshman Seminar 1hr
Health Related 1 hr

Total: 15 hrs

Second Semester

COM 101 Oral Communication 3 hr
Fine Arts History/Appreciation 3 hr
Natural Science 3 hr
Natural Science Lab 1 hr
MA 123 Statistics 3 hr
General Elective 3 hr

Total: 16 hr

Sophomore

First Semester

EN ___ Literature Survey 3 hr
General Elective 3 hr
EC 201 Principles of Economics I 3 hr
ACC 211 Principles of Accounting I 3hr
EN 102 English Composition II 3 hr

Total: 15 hr

Second Semester

History, Liturature or Art Survey/Appreciation 3hr
General Elective 3hr
Additional Math or Science 3 hr
EC 202 Principles of Economics II 3hr
ACC 212 Principles of Accounting II 3hr
PLG 241 Legal Environment of Business 3hr

Total: 18 hr

Junior

First Semester

MIS 160 Spreadsheet Applications 3hr
BQA 345 Statistical Analysis for Business 3hr
FIN 340 Financial Markets 3hr
MKT 361 Principles of Marketing 3hr
MGT 381 Principles of Management 3hr

Total: 15 hr

Second Semester

General Elective 3hr
PHL ___ Philosophy (non-religion) 3hr
MKT 375 Sales Management 3hr
MGT 382 Organizational Behavior 3hr
ACC 465 Managerial Accounting 3hr

Total: 15 hr

Senior

First Semester

MGT 385 Operations/Production Management 3hrs
FIN 355 Business Finance 3hr
MKT 363 Integrated Marketing Com 3hr
MKT 365 Retail Management 3hr
MKT 370 Consumer Behavior 3hr

Total: 15 hr

Second Semester

General Elective 3hr
MKT 490 Marketing Management 3hr
MKT 495 Marketing Research 3hr
MGT 497 Strategic Management 3hr
Select One: MIS 322, BU/MKT 400, MGT 386, MKT 455, MIS 475 3hr

Total: 15 hr

Business Majors require a minimum of 124 credit hours to graduate.

 

Courses used to satisfy requirements in the major cannot be used to satisfy requirements for another major or a business major.
A grade of “C” or higher must be earned in EN 101, EN 102, any math course, Business Core or other COB required course.
Only six hours of Business Electives can be taken below the 300 level.
MIS157 cannot be used as a Business or MIS elective.

This curriculum sheet is a sample and is intended to be a tentative guideline for the order in which courses should be taken to fulfill the requirements of the major.
Courses may be taken out of the suggested order as long as the prerequisite system for each course has been fulfilled.
The course rotation is not fixed and is subject to change.
Courses taken during the summer, transfer courses from other universities and community colleges, and correspondent courses may be used to fulfill the major requirements.
Community college transfer students must earn at least 50 percent of their academic credits from a senior institution, including at least 25 percent of those hours from MUW.  MUW does not award credit for technical or vocational courses.
The total number or general electives will vary.

Department of Business

Department of Business

Dr. Marty Brock
Chair

Reneau Hall
Phone: (662) 329-7152
Fax: (662) 329-7458
Email: This email address is being protected from spambots. You need JavaScript enabled to view it.